What is a "Level Up" game?

It's a game designed to not only be fun, but also help you level up in some way. It's a learning game like Slice Fractions, or a game that encourages you to be more healthy like Pokemon Go. Or perhaps a game that contributes toward citizen science, like Eyewire!

We think games can be more, that games can do more, and that we should experiment and build new games that help people further whatever they are up to. How will you use games today?